The Solar Business Is Complicated

Be Confident In Where You're Heading 


Who Do We Help

Developers seeking PPA's

EPC's seeking optimization


What Do You Need Help With


Companies have one of these three problems


  • Attracting qualified and¬†committed prospects seeking a PPA
  • Converting them into clients and receiving referrals
  • Delivering¬†on the promise from your team & partners
Which one do you need help with?
If you're struggling with any of these right now,
I want to help you.



  • Trust in The Marketplace
  • Marketing & Messaging
  • Interest to Commitment


  • Getting to Yes
  • Processes for Diligence
  • Systems to Support Underwriting


  • Implementation Alignment with Finance Partners
  • Processes to Move to Closing
  • Systems to Support Accurate Dealflow



  • Hiring People With Experience & Curiosity
  • Sales and Ops Teamwork & Communication
  • Consistent Improvement & Learning


  • Cash Flow & Milestone Framework
  • Financial Instruments to Scale
  • Net Profits to Recycle for Future Deals

Long Term:

  • Recurring Revenue via a Partner Network
  • Sustainable Growth in¬†Margin Capture
  • Diversification in New Markets & Offerings


Let Me Help You Assemble A Team & Network Of:

  • Creative¬†
  • Focused
  • Flexible¬†
  • Reliable
  • Driven
  • Self-motivated¬†
  • Committed partners¬†


Serve your community and the world at large.

Make a huge impact with the work you do.

Get the outcomes you want.

How Long Will You Wait?

Let's get you through this situation, today.

We all only have so much time.

A little secret: when I asked for help,

I was able to grow and scale the business

and eventually, exit the business.

This was no accident. Let me give you the map to do this.


What Are People Saying?

Peers and friendly competitors

Hawaii And Your Neighborhood

A postcard from the future


Discussion with Nico Johnson at SunCast

Good dialog around where we are at and where we are going

The Books

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Solar Success Principles

This book is a consolidation of over 20 + years in the solar business with tools, strategies, and resources to help you take your business where you want it to go. 

There are chapters ranging from sales, operations, budgeting, marketing, and more.

Head on over to Amazon, right now, to take a sneak peek inside the book.

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Solar Playbook

How Just A Few Simple Changes Can Help You Automate Your Business

All businesses need systems and processes to execute on a consistent basis. That is the framework of this book.

This book is currently not sold anywhere, but is available for private clients and will be mailed directly to you.

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Ethical Persuasion

This book will make you feel good about ethically helping people and not feel bad about making a profit in the process.

You deserve to make money in the solar business and you need to as we are in the "sustainability business".

This book is currently not sold anywhere but is available for private clients and will be mailed directly to you.

Get Your Solar Goals Pointed In The Right Direction

Let me guide you to save you time, your most precious commodity.

Make more money and most importantly:

Help the world, by helping yourself.

Then you can help your team and others.

Download The FREE Book

Want a Free Digital Copy Of

Solar Success Principles?

You Know What To Do Below 

Common Questions


Uncommon Answers

Send me a message via the Contact Us page to get your questions answered.


Some Clients

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Distance Learning

You want to learn how to grow,

scale, and manage your solar business.  

You're very busy.

You want to learn at your own pace.

Here's how.

Go Here To Learn More

Solar Executive MBA Course

Come join 500+ other people just like you.

They wanted to get a deep background in the complete development process.

From company budgeting, RFPs, development plans, modeling, sizing a system, permitting, risk management, LOIs, term sheets, PPA templates, offtake strategies, and much more.

Expand your understanding of the business and learn cross-functional skills.

If you're curious about commercial, industrial, and utility-scale solar, then this might be for you.

Learn from two seasoned professionals with decades of experience.

Check It Out Here

Some Background

Senior advisor to organizations on all aspects of affiliates' U.S. operations including leadership, strategic, and management tools and processes for accelerating success.

We get down in the weeds together and solve problems in the development process. Contracts, finance, PPA's/ESA's, financial modeling, regulatory hurdles, procurement, permitting, and much more.

Working with clients across the globe, learning the skills and best strategies for solar development is paramount for momentum and success.

Collaborating with a host of stakeholders like attorneys, engineering firms, venture capital, private equity, and landowners has left significant lessons over the last two-plus decades to create this "overnight success".

Being close to what you do each day can obscure the big picture. It can be overwhelming at times to know what to do and when to do it.

There is always too much to do and not enough time. Implementation seems to come down to the daily priority checklist.

Everything else is on hold. Does everything become urgent and less becomes important?

Does this sound like how your day is? If so, I want to help you.

After growing and scaling a solar business and finally selling it to Jigar Shah @ SunEdison in 2007 with whom we've been friends since 2002.

Head on over to the Contact Us page and tell me a little about your situation to see if I can help you or refer you to someone.

Check out our Services and the areas in which I can help. You can also find additional background on LinkedIn.

Are You Looking For PPA Financing?


C&I and small utility-scale solar (under 10mW) are

areas in the value chain that will grow exponentially.

Often financing these through Wall Street is difficult for Main Street.

Good news: there is a path for you and your client.

Head on over to the Contact Us page and tell me a little about your situation. 

Then we'll schedule a call to get you the financing you need.