The Solar Business Is Complicated

Be Confident In Where You're Heading 

What Do You Need Help With


Companies have one of these three problems

(or all of them)

  • Attracting qualified and interested prospects
  • Converting them into thrilled clients
  • Delivering on the promise from your team
Which one(s) do you need help with?
If you're struggling with any of these right now,
I want to help you.



  • Marketing
  • Lead Generation
  • Trust In The Marketplace


  • Sales
  • Processes
  • Systems


  • Operations
  • Processes
  • Systems



  • Hiring The Right People
  • Sales And Ops Teamwork
  • Consistent Improvement


  • Cash Flow
  • Finance Tools
  • Net Profits

Long Term:

  • Recurring Revenue
  • Sustainable Growth
  • Diversification


Let Me Help You Assemble A Team Of:

  • Creative 
  • Focused
  • Flexible 
  • Self-motivated 
  • Committed partners 


Be the envy of your marketplace. 

Serve your community and the world at large.

Make your mark on the world and make a huge impact.


It is the only way to scale your business.


And make the money you deserve.

How Long Will You Wait?

Let's get you through this situation, today.

We all only have so much time.

A little secret: when I asked for help,

I was able to grow and scale the business

and eventually, exit the business.

This was no accident. Let me give you the map to do this.

Freedom is closer than you think!


What Are People Saying?

Hawaii And Your Neighborhood

Postcard from the future


The Books

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Solar Success Principles

This book is a consolidation of over 20 years in the solar business with tools, strategies, resources to help you take your business where you want it to go. 

There are chapters ranging from sales, operations, budgeting, marketing and more.

Head on over to Amazon, right now, to take a sneak peek inside the book.

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Solar Playbook

How Just A Few Simple Changes Can Help You Automate Your Business

All businesses need systems and processes to execute on a consistent basis. That is the framework of this book.

This book is currently not sold anywhere, but is available for private clients and will be mailed directly to you.

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Ethical Persuasion

This book will make you feel good about ethically helping people and not feel bad about making a profit in the process.

You deserve to make money in the solar business and you need to as we are in the sustainability business.

This book is currently not sold anywhere, but is available for private clients and will be mailed directly to you.

Want a Free Digital Copy Of

Solar Success Principles?

You Know What To Do Below 

Get Your Solar Goals Pointed In The Right Direction

Let me guide you to save you time, your most precious commodity.

Make more money and most importantly:

Make a huge impact.

Help the world, by helping yourself

Download The FREE Book

Distance Learning

You want to learn how to grow,

scale, and manage your solar business.  

You're very busy.

You want to learn at your own pace.

Here's how.

Go Here To Learn More

Business Is About People

It is our responsibility to educate and build strong teams in our companies.

With strong teams comes a deep bond to new and existing clients.

It also allows everyone to focus on a common language. 

The Marginator Helps You Make Better Decisions

Watch this video below to understand why and how it works.


What is Included?

So what do you get? The unlocked excel file and video training. It was built with the latest version of excel on a PC or Mac. If you have excel 2016 or newer, it will work on your computer.

This tool will reshape how you look at business. It will invigorate the people around you. You will attract new people that share the same vision as you.

You also get the complete video training on how to use the excel file.

  • Learn how to use Macros
  • Learn how to extract data
  • See how estimated versus actuals work
  • Learn how to use pivot tables
  • See how slicers can drill down to any metric
  • Learn why gross margin contribution is essential
  • Learn how to share profits on projects with your team
  • See how you can predict, before you take the next project if you should or not
  • And much, much more

Isn't it time to create Ownership Thinking in your organization?

My Private Clients Use This Daily.

You deserve this.

Get started, TODAY!

Some Clients

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Solar Executive MBA Course

Come join 500+ other people just like you.

They wanted to get a deep background in the complete development process.

If you're curious about commercial and utility-scale solar, then this might be for you.

Learn from two seasoned professionals with decades of experience.

Check It Out Here

Are You Looking For PPA Financing?


C&I and small utility-scale solar (under 10mW) are

areas in the value chain that will grow exponentially.

Often financing these through Wall Street is difficult for Main Street.

Good news: there is a path for you and your client.

Head on over to the contact us page and tell me a little about your situation.

Some Background


What are you struggling with in your solar career?

  • Sales
  • Operations
  • Automation
  • Marketing
  • People
  • PPA Financing
  • Project Development
  • Underwriting Assets
  • De-risking Projects
  • Financial Modeling
  • Something else?

Being close to what you do each day can obscure the big picture.

It can be overwhelming at times to know what to do and when to do it.

There is always too much to do and not enough time.


Implementation seems to come down to the daily priority checklist.

Everything else is on hold.

Does everything become urgent and less becomes important?

Does this sound like how your day is? 

If so, I want to help you.

After growing and scaling a solar business and finally selling it to SunEdison in 2007.


I’ve been where you are now. And I want to help you with:

  • A public policy goal
  • A technical challenge
  • Hiring
  • Finance
  • Communications
  • Engineering
  • Raising capital
  • Startups
  • Distance learning
  • Term sheets
  • Negotiations
  • Contracts
  • O&M agreements
  • Expert witness help
  • Making more money


Is there anything else that is getting in the way of your success?

If you have no time to plan, and can’t get systems in place to run while you’re not there, you need help

After two decades + of being in this business, the same things keep surfacing for people.

500 + clients later from all corners of the globe, the symptoms are the same.

Look forward to helping you reach those goals.

Your friend,

Keith Cronin

P.S. Don't go at it alone. Wasting years of your life trying to figure it out when time is your most important non-replaceable asset.

We only have so much time. 

Guesswork, hard work, or a framework?

Get the results you deserve, TODAY.

Head on over to the contact us page and tell me a little about your situation.

Dynamic Development Planning 


It is difficult (impossible) to manage people.

We need to manage processes and systems within organizations.

Hence the web-based Development Plan.

This is where all of the money is made and lost.

Time for a better way to track it and manage it.

The fluid nature of development requires an essential feedback loop.

People on teams need to chime in and provide status.

Do you have one?


How Do You Use This?

This tool was developed for my private clients that were struggling to grow and scale. Having a single point of truth removed friction in their organizations.

If you want to learn how you can get this tool and work together, jump on my calendar and book a time to explore this further.

You also get the complete video training on how to use the Google Sheets file

  • Learn how to assign people to tasks
  • Learn how to check in with Google Sheets and the team
  • Compare estimated versus actual time allocations to measure your forecasting
  • Learn how to use this information for financing projects
  • Let your team members deliver on their promises to the company and the client.
  • See everyone work from the same data and schedule to remove uncertainty.
  • Know when a schedule is slipping or you are gaining time to better manage your projects, workforce, and suppliers.
  • And much, much more.

Isn't it time to create Ownership Thinking in your organization?

Now you can all be on the same page (literally).


Sizing Solar Simply

Today, the majority of residential solar is sold using financing. People buy often because they want a lower monthly payment. Another private client resource that was created for them to get very close on system production and monthly payments within 5-10 minutes with accuracy.

If you want to learn how you can get this tool and work together, jump on my calendar and book a time to explore this further.


You also get the complete video training on how to use the Google Sheets file

  • Learn how to bend Google Sheets to quickly edit the formulas for your needs.
  • Learn how to simulate how production would work in your area and make the tool work for your needs.
  • Compare monthly payment options with different scenarios of interest rates.
  • Know how much each panel makes per month so you can quickly communicate the value to your clients.
  • Let your origination team manage expectations of the clients they're proposing systems to.
  • Look polished and professional to accelerate your company's success.
  • Know how to provide a prospect a proposal anywhere and anytime.
  • And much, much more.

This is the Swiss Army knife you need to know quickly how to estimate production and monthly payments.

Speed up your sales process today!




Tell us about your goals.

Once completed and reviewed, we will contact you to start the process.


Go Here Now